Enhancing Donor Relations at the University of Exeter

Challenge

The University of Exeter wanted to strengthen donor relations as its Global Advancement team and donor base grew. They needed a strategic approach to ensure engagement remained effective and scalable.

Response

We conducted interviews with the Global Advancement team and key alumni, as well as advising on a future alumni survey. We benchmarked donor relations practices against two peer organisations, analysed giving data and reviewed communications collateral. Regular meetings with the Head of Donor Relations ensured our recommendations aligned with the university’s needs.

Impact

We provided a detailed report with strategic recommendations to strengthen alumni engagement and support the growth of philanthropy among this group. We also outlined practical steps to ensure scalable donor engagement, without compromising on quality.