Caroline Underwood OBE, MInstF, FRSA






Our CEO Caroline works with chiefs of industry, philanthropists, celebrities and government leaders to promote philanthropy. She has worked with hundreds of clients on multiple campaigns big and small and has personally raised millions of pounds for good causes. Having dedicated her professional life to fundraising and philanthropy her work was recognised by HM The Queen with an OBE for charitable services in the 2017 Queen’s Birthday Honours.

Caroline works directly with clients and provides strategic input to our client work. She delivers bespoke training for Trustees, has undertaken multiple feasibility studies interviewing potential major donors and works with our philanthropy and corporate clients.

Having led substantial fundraising teams herself, she has years of experience of what works and what doesn’t. From leading a team of 80 fundraisers at Save the Children responsible for tripling high value income, to raising £98m in 4 months leading a team of volunteers and colleagues at the National Emergencies Trust in 2021, Caroline knows what it is like at the fundraising coal face as well as at Trustee level.

Caroline is a Fellow of the Royal Society of Arts, a member of CASE (Council for Advancement and Support of Education), a founder of the CASE Spring Institute, a member of the Institute of Fundraising, a regular speaker and trainer at professional fundraising conferences and a Trustee of donor advised fund Our Common Good. She was a governor of the Dragon School in Oxford and Vice Chair of UNICEF UK from 2015 – 2020.