Strategic Fundraising

Strategic Fundraising for Charities, Universities and not for profits


Feasibility Studies for capital and revenue projects

A major project requires major analysis of its potential and impact. A feasibility study will help you to answer the tough questions to define the right strategy, investment and approach. We encourage bold visions but also clear and realistic goals.

Fundraising Reviews and Strategy

There is a clear advantage to using external consultants to scope the potential for fundraising before embarking on any type of income generation programme. We are able to draw on our experience of working with other non-profit organisations to provide an objective view on the scale and likelihood of success of your fundraising. In addition, once equipped with this key information unique to your situation we are able to create a comprehensive strategy and pathway for you to realise your fundraising ambitions.

Board development & Fundraising Team coaching

When you start up a new development office or launch a campaign, all relevant people across your organisation, from CEO or Trustee to Development Director need to be equipped to support your vision. We can help embed a culture of philanthropy within your organisation with expert briefings, training seminars and one-to-one peer support.

Principal and major gift programmes

Attracting and engaging major donors requires strategic support at the highest levels, as well as skilled organisational capacity to connect, communicate and negotiate with the right people at the right time. We can help with the whole process, from identifying prospects, securing board-level buy-in, devising strategic approaches and talking on your behalf.

Legacy Programmes

Legacies are worth around £3bn to the charitable sector every year and set to double over the next 25 years. We can help you develop a concrete plan for establishing a Legacy programme including campaign messaging, stewardship and producing the required collateral materials needed to communicate with your donor base.

Digital Giving

Your alumni, members, friends or supporters are the foundations of your fundraising work. We can offer the tips, tools and techniques to help you increase this donor base, retain their giving loyalties, and identify potential for inspiring larger gifts from your regular donors. We work with our digital partners to set up SMS giving and other digital communications for you.

Fundraising Communications including donor communications and cases for support

Every fundraising activity needs a purpose, clearly articulated, persuasive to donors, and authentic to you. We help you identify your priorities and find the right words and tools to communicate them to donors in ways that will resonate.

Developing prospects and managing data

Prospect research forms the foundation of fundraising. We can help you find potential supporters, understand giving potential, and plan your engagement approach. We can make sure you have the right data management, systems and processes to ensure compliance and coordinate your relationships while harnessing the potential of your communications.

“It really felt as though the Philanthropy Company got behind the RA’s aims and objectives to formulate a clear, thoughtful and robust approach.” Royal Academy

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