News & Insight
Guess where this beach is?
Guess where this beach is?Continue reading
Data as a catalyst for discussion
A discussion on data with an organisation’s leadership can spark lively and fruitful discussions, and it is always great when senior staff engage with what is sometimes seen as ‘back room’ stuff, for we know that good data and analysis is absolutely vital for fundraising success.Continue reading
7 Wise Men?
Great to see Fundraising Magazine featuring a double page spread ‘time toContinue reading
reform’. Some very interesting sector reactions to the current state of
“Stay hungry, stay foolish”
Excellent session from Rory Sutherland, VP of Ogilvy & Mather, at the Institute of Fundraising’s National Convention yesterday. He inspired a roomful of fundraisers to “stay hungry and stay foolish”.Continue reading
Deadline to give – a step too far?
I love the National Trust. We’ve been family members for as long as I can remember.
The direct marketing is usually good. The latest message included an ask. I was wondering when they’d finally get round to it. But the ask included a deadline: make your gift before. It looks like the final demand from a utility company.Continue reading