13th November 2015Alistair Lomax
Making the Ask – and enjoying it
Welcome to our series of Blogs that explore the various aspects of making the ask. This is the first blog.
Making the ask (also called making the offer or invitation) strikes fear into the hearts of many. But it can be one of the most fulfilling parts of the process. It is rewarding and pleasurable and can lead to a closer relationship with supporters.
The decision to make a gift – once all the basics are in place – marks an emotional moment. The way that the charity is able to touch the subtle motivations of someone to make a gift; a relationship in which it feels natural (on both sides) to make the ask or make the offer.
Those who embark on making the ask with neither training nor preparation will come unstuck. This format has been designed for high-value giving, but the principles are the same for any form or level of giving.
In the next Blog, we’ll be looking at why people might not give (or how not to make the ask).
Making the Ask is a core part of our Foundations in Philanthropy course. For further details click here or call Alistair on 07884 196423