The Ross-CASE Survey of Charitable Giving to Universities 2018 is a review of the fundraising and alumni relations operations of over 100 higher education institutions. It is run by CASE Europe and now in its 15th year.
This year’s Ross-CASE Survey considers the year 2016-17. For the first time in 5 years, the survey has found a decline of 6.5% in the median total of ‘new funds secured’ per university in comparison to the previous year. Is this a momentary dip, or the sign of something bigger?
Optimistic commentators will often hail the Ice Bucket Challenge of 2014 as an example of what is possible with digital fundraising, with the ALS Association reporting over $115 million in donations in the space of a few months. But it would be wise to take such storming successes with a […]
Waking up and checking social media is something that is ingrained in me. For better or worse, I receive most of my daily news from Facebook and, if something serious happens in the world, I jump over to Twitter to find out in real time what people are saying. Promotional […]